Fruitlogistica 2011. A presença do RN

A maior feira de frutas do mundo começa na próxima semana, no dia 9, na capital da Alemanha e reúne os principais produtores e compradores do segmento (além de frutas, alguns produtos hortícolas e processados). E o ponto de encontro anual do mercado em que todas as novas tendências são anunciadas e onde a concorrência se situa para entender a tendência do mercado, seja ele consumidor (na ponta, o cliente), mas também distribuidor (normas técnicas, exigências de mercado etc).

Nesse ano, como já há cerca de uma década, o Rio Grande do Norte estará presente. Oficialmente, com duas empresas, a Agrícola Famosa e a Coopyfrutas, ambas com produção essencialmente de melão, na região de Mossoró.

Mas, o COEX, entidade que cuida da fitossanidade e que reúne todos os produtores da região, estará também na Fuitlogistica; aliás, a entidade é a grande incentivadora da participação internacional de empresas do Estado. Deverão ficar todos no chamado "Espaço Brasil" em que o apoio do Governo Federal torna o espaço mais atrativo aos visitantes.

Tive a oportunidade de (em viagem particular) visitar a Fruitlogistica, em 2009. É, literalmente, um mundo de oportunidades de negócios. E de produtos de todos os locais, frutas que a gente nunca viu e que, pela característica do mercado consumidor, muito provavelmente nunca veremos (se bem que ultimamente em Natal a lichia apareceu até nos sinais de trânsito; eu que nunca pensava que uma pitomba "metida a besta" pudesse dar a volta ao mundo e chegar aqui, chic!).

O mais interessante é ver as tendências do mercado. É lá que tomamos conhecimento das inovações e das novas demandas do mercado consumidor: mais frutas, menos agrotóxicos, mais facilidades no manuseio (embalagens pré-prontas), novos marketings etc.

É incontornável a visita a Fruitlogistica!

Das nossas duas empresas participantes em 2011 extraí a informação que segue abaixo, em inglês no original.

A Coopyfrutas destaca, além de suas certificações, a origem de sua qualidade, a partir do fechamento da Maisa (é a manutenção-conquista de um selo excepcional de qualidade conquistado pela Maisa nos idos dos anos 80-90).

A Agrícola Famosa ("há apenas 300km do Porto de Natal") destaca sua qualidade tecnológica, sua diversidade e capacidade de produção, além da identificação como uma das maiores produtoras de melão do mundo!

Vejam os resumos (textos originalmente em inglês):

 

Coopyfrutas

The history of Coopyfrutas gives to the late '90s, when the former agricultural engineers of recently bankrupt MAISA, bought small farms and began to cultivate melons in their production units. The soil in the region was fertile and had the professional knowledge and mastery of technology for the exploitation of agricultural activity.

Despite the initial difficulty in marketing melons came selling their production as outsourced growers.

Soon came growers realized the need to unite and create a production and marketing organization avoiding in this way middlemen. It was evident that the best alternative was to seek and form the association.

Given this reality, growers formed in 2001 the Associação dos Fruiticultores da Bacia Potiguar - POTYFRUTAS, aiming to unite the producers, and strengthen the category, allowing the direct sale of production, and integrate especially with international market.

In 2005, due to fiscal reasons, growers formed COOPYFRUTAS Cooperativa dos Fruiticultores da Bacia Potiguar, with 20 cooperates.

Our infrastructure includes seven farms, packing houses equipped with modern sorting machines Prodol brand, and three cold rooms. Today, Coopyfrutas cultivates approximately 1,000 acres of melons, watermelons, and other products such as banana, papaya and coconut. The main varieties of melons are planted Yellow Honey Dew, Piel de Sapo, Galia, Cantaloupe and watermelon with seeds and seedless. In all, the 2009/2010 crop year the Cooperative produced 21,000 pallets of fruit. The British market accounts for 40% of the volume exported to northern Europe and Mediterranean countries with 40% and 20% respectively.

Our work philosophy is to excel and serve our customers. In spite of the crisis in international markets and unfavorable exchange rates, the Coopyfrutas has been fulfilling its programs, thus meeting the demands of its customers.

The Coopyfrutas has a strict quality control throughout the production process, from selecting the fruit to the transportation of the same port. We have also developed traceability codes which accompanies the fruit to the end user ensuring quality and safety.

 

The GLOBALGAP Coopyfrutas has since 2003, TNC - Tesco Nature's Choice since 2006, being the first company to be holding this certification level for Golden Status. Other certifications include ETI - Ethical Trading Initiative and recently the PIF and Field to Fork.

 

 

Agrícola Famosa

Founded in 1995, AGRÍCOLA FAMOSA is a Brazilian national stock capital group. It is located on the border of the states of Rio Grande do Norte and Ceará. Over the past 15 years, AGRÍCOLA FAMOSA has consolidated its name in the agro business through investments in new technology, constant researching, respect for the environment and social commitment. During its existence, the company strived to develop a successful business but never looking away from its core values.

A history of hard work and dedication that now the company shares with its almost 4.000 collaborators. AGRÍCOLA FAMOSA maintains an area of 18 thousand hectares, of which 4 thousand hectares are exclusively used for the cultivation of different kinds of melons and watermelons. The outcome of its excellent production program with its market presence is the impressive number of over 4.000 containers, which are estimated to be shipped at the end of the 2009.10 season. All of these numbers make AGRÍCOLA FAMOSA one of the largest melons and watermelons operations in the world.

In addition to that, about three years ago AGRÍCOLA FAMOSA purchase a new farm of 900ha in the area, where is now cultivating Bananas (Cavendish). The project for the near future is to expand the production in order to attend the high demand of the Market and employ more people.

AGRÍCOLA FAMOSA privileged location allows the company to choose between three important production transport lines: just 300 KM away from the port of Natal, in the state of Rio Grande do Norte; 220 KM from the Mucuripe Port in Fortaleza, Ceará; and 250 KM away from port of Pecém, the most modern industrial-estuary structure in the Northeast region, located in the state of Ceará, also the shortest distance between Brazil and Europe.

Nature has given AGRÍCOLA FAMOSA a perfect soil and privileged climate for melons and watermelons production. However, the attention given to every detail of production is always crucial to bring out the best in Nature. From the choice of seeds to the arrival of the fruits at their destinations, every phase undergoes through a meticulous technical control. AGRÍCOLA FAMOSA carefully evaluates all types and sizes of its products before they are put in the market. The fruits are processed according to specific demands of each client and their specific market.

At the end, a quote from the founders and owners of the company summarizes the company's values "Our dream was to produce first class fruit with outstanding quality. We have turned this dream into reality. The dedication of our 4.000 staff members and the well-being of their families is in each fruit you choose "